The Community Club

Discussion on: How to manage conflict between pressure to grow with community health?

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Nicholas Tolstoshev

When I'm pressured to drive growth beyond what's feasible, I let the leadership know that a community is like a garden. You have to plant the seeds, water, fertilize, and be patient for the natural growth process. You can't magically make the plants grow faster.

And even if you could magically make thousands of people show up by snapping your fingers, it would be chaos. You need time to build the culture, establish rituals, and have a base of power users to preserve the culture. A community operates at a human time scale.

This isn't something transactional like sales where you can pump more money into leads, advertising and sales people.