The Community Club

Juliana Ossa Correa
Juliana Ossa Correa

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How to manage the growth of a community?

Together with my team we are building a community made up of social organizations from Latin America and the Caribbean. All are organizations that at some point in their history have received donations from an international entity. With these funds, projects have been developed for the development of their countries or regions.

We have done the following:
1.A diagnosis to know the needs and expectations of the organizations.

  1. Identification of a group of people with a high interest in leading and co-creating the community (ambassadors).
  2. Workshops and co-creation meetings with ambassadors to define the purpose and experiences that the community will offer, among other aspects (still ongoing).

In about 5 months, we want to have an online platform to be the main channel of the community.

We are wondering what the methodology / guide / strategy should be to reach our goal in 2023: 2000 active members!! :)

Our questions:

  1. Should we do activities (aligned with the purpose) a few more months before we have the platform? Only with the ambassadors not including anyone else? Or should we include more members and have ambassadors support us?

  2. What recommendations are there regarding the growth of a community? Obviously we would be more than happy if there is great enthusiasm and many members join, but we also do not want to overflow in capacity without gradually consolidating small groups.


Discussion (2)

hnbarr profile image

I would say the largest factor in growing your community is to really tailor everything towards the target group, as I'm sure your team is doing! Key factors when starting the community, I'd say is knowing where to promote/advertise the community, the easy of use of the UI and impact of the community content will bring to them.

Once you have an idea of the structure of the community and goals of the spaces within the community, it'll be much easier to gauge everything. As in, how to increase the count of new members, how to encourage the right kind of participation you're aiming for, and how to enable members to be be in the most appropriate spaces within your community.

I think you have a great start with what you've already done. Gamification is super great, in my opinion, regardless of your community goals. As this is an automated way to provide encouragement and engagement with your community. I would do activities on the member level, since they are who you are wanting to encourage to participate. Rather than on the ambassador level, who I assume may be getting some sort of benefit/compensation for being an ambassador. (This is with me thinking an ambassador is similar to a moderator, I apologize if I am incorrect here!)

As far as measuring growth; that can be a little challenging. But, I'll say that fostering the early members' relationships within the community and staying consistent will only help you gain members and promote organic community engagement. Plus, getting feedback from these members would be super helpful as they are your target group. Ask them how they like their experience with your community & what they feel they could use more or less of in the space!

This is only my opinion and best of luck to your new community! I am excited to see the others pitch in here to share their thoughts as well! I'd love to see other perspectives for the opportunity learn more, myself. :)

udjuliana profile image
Juliana Ossa Correa Author

Thanks so much! Your answer is very useful! :)